Name
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First Name
Last Name
Email
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Name of brand / product
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What does your business / product do?
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Remember this is not your corporate 'About' page. Instead, this should be on the lines of your elevator pitch. If you had just 30 seconds to explain you product to a customer, what would you say?
What problem do you solve for your customers?
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What is the purpose of your existence (other than to make money)? If a business is not solving a problem or fulfilling a need for customers, then it’s not worth while.
Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?
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It pays to know who you’re competing against and what the industry norms are. Know them, learn from them, but don’t ape them. Do your own thing.
What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?
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Consumers today are spoilt for choice.
Is there a unique story behind your business or business name or logo?
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People connect through stories. Storytelling is an effective way to create and sell a brand image. What are the stories behind the business, the products, and the customers? The story creates the customer.
Share 5 adjective or words that best describe your company.
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Describe your ideal customer?
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What is the primary message you want to convey to your customers?
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This does not have to be just a verbal message. This is about how you want customers to feel each time they interact with the business. For example, how do people feel each time you mention an iPhone?
Do you have any market research about your ideal client or your product/business that you can share with us?
If you do, great! If not, that’s okay too.
If you have an existing brand/identity, why isn’t it working for you?
Please share 3 brands/logos that you thought were weak, and what made you feel that way.
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Using 5 adjectives or short phrases, describe your brand’s desired look and feel.
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